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Why Do We Blush

Maria Scott-Wittenborn
I have blushed easily all my life. I simply accepted it as unavoidable that whenever I spoke in class, arrived somewhere late or was singled out for praise or correction that my face would redden significantly. As a young child I simply assumed that everyone blushed as much as I did, and that it was only my unusually pale skin that made my tendency towards blushing more apparent. But this is not, in fact, the case. Some people blush more than others do and some families blush more than others do (2). Some attribute blushing to social phobia, though it differs in that it is not accompanied by a change in pulse rate or blood pressure (1). Blushing is generally thought to be a response to embarrassment, but is the emotion that triggers blushing as broad and general as "embarrassed"? Or are there more nuances to the emotional cause of what Darwin termed "the most peculiar and most human of all expressions" (2)?

My personal experience is that I tended to blush not exactly when embarrassed per se, but rather whenever I felt I was making, or had made, myself vulnerable to the criticism of others. When something I had done, such as arrive late, broke a social rule. What I could not understand was the purpose blushing served; what use could this phenomenon have? It became clear as I researched the issue that one's propensity for blushing was directly linked to one's sensitivity to the opinion of others (4). However, actual phenomenon of blushing is an appeasement behavior designed to signal to the rest of the group that the individual in question realizes their social transgressions and asks for the group's approval or forgiveness (1). People, like myself who blush frequently, have an oversensitive and therefore inaccurate perception of what constitutes a breach of decorum resulting in more frequent episodes of blushing than someone who did not perceive themselves to frequently commit social transgressions. The source of negative self- attention that results in this need to appease the group and by extension which leads to blushing were divided into categories: threats to public identity, scrutiny and the accusation of blushing (3). All of these result in negative self- attention and the sense that some social norm has been breached, resulting in the perceived necessity for an appeasement behavior, in this case, blushing.

Threats to public identity or a perceived negative reaction of other's often leads to blushing (3). Indeed, many people cited situations in which they have been caught or doing something of which they are ashamed as leading to blushing (3). This is consistent with blushing as an appeasement behavior. The person caught doing something that they perceive to be "shameful" or "improper" would feel the need to signal to the rest of their group that they recognize their transgression. That they reject their actions because they share the values of the groups other members and therefore that the group should accept them despite their mistake (1). Babies, for example, who have no sense of social norms or how they are perceived by others, do not blush at all (2). Blushing increases, though, when strangers witness something that an individual views as unflattering or which puts them in a negative light. For example, when three people together watched a video of one of them singing, the person who had been recorded blushed much more than the strangers (5). I personally remember the torture of being sent to theatre camp and forced to sing at the end of the summer program. The only way that I could get through the song was to stand sideways on the stage looking away from the audience, into the wings. The sight of all the strangers watching me was simply more than I could take.

Scrutiny and receiving large amounts of attention may also lead to blushing even though it may not be negative attention (3). The most obvious example of this being when adolescents of the opposite gender are in one another's presence. This is less a response to a negative reaction on the part of the observer, but rather a fear of insufficiency on the part of the blusher (3). The obvious conclusion to draw from this is that being the center of attention, positive or negative, will lead to a heightened sense of self-awareness. The blusher may feel shame or humiliation if they are the subject of negative attention, for example a publicly chastised student. The blushing would then be intended to apologize, to signal their awareness of the inappropriate nature of their behavior to all who saw it (3). It is a fairly effective way to mitigate further attack, and people tend to see it as a conciliatory gesture (6).

The accusation of blushing has been seen to increase the blusher's state. The inference that 'you are blushing' hence 'you must have done something worth blushing about'. The expectation to blush can become a self-fulfilling prophecy, the same is true of verbal feedback that blushing is in fact taking place. This is due to the fact that a propensity to blush is a serious source of anxiety to an individual who from past experiences expects blushing to take place (7). In general, having one's blush pointed out to a given individual makes them much more socially uncomfortable, though it often seems to be the source of amusement for those who are not blushing (7).

While the exact causes of blushing vary widely from individual to individual, I feel that my own personal experiences with blushing are very much in keeping with the sources three situations conducive to blushing that were discussed above. If blushing is indeed an appeasement behavior, it explains much of why, despite it's apparent lack of use, that it plays a role in our culture. It is an interesting link between one's physical self and one's mental self. What one finds embarrassing or worth apologizing for can be seen in an involuntary physical response.


Sources

1) Stein, D J. Bouwer, C. Blushing and social phobia: a neuroethological speculation. Medical Hypothesis 1997; 49, 101-108.

2) Darwin, C. The Expression of the Emotions in Man and Animals. Chicago:Chicago University Press, 1872/1965.

3) Leary M R, Cutlip W D II, Brit T W, Templeton J L. Social blushing. Psychological Bull 1992; 3: 446-460.

4) Self-conciousness, self-focused attention, blushing propensity and fear of blushing, An article dealing with the the role that self-awareness plays in the cause and frequency of blushing

5) Empathetic Blushing in Friends and Strangers, An article dealing with the issue of blushing out of sympathy or empathy for another

6) Blushing may signify guilt, An article exploring the role that blushing plays in ambiguous situations of guilt or wrong-doing.

7) The impact of verbal feedback about blushing on social discomfort
and facial blood flow during embarrassing tasks, An article exploring how being made aware of one's blushing tendancies by others affects the individual who is blushing.